暖流涌动时髦过冬 波司登极寒系列受青睐

　　12月13日电 中国幅员辽阔、地大物博，冷空气猛烈来袭，多地气温连续“跳水”，“你在南方的艳阳里露着腰，我在北方的炕头上裹着貂”的欢乐段子每每“刷爆”微信朋友圈。


　　突如其来的寒冷让人招架不住，一件时尚和温暖兼具的冬羽绒，让更多人在这样的冬季保持一份优雅。防寒服领军品牌波司登专注羽绒艺术四十余年，为中国亿万家庭带去温暖，然而真正的震撼是不止于羽，更要“羽”众不同。
　　据悉，今冬，波司登携高品质鹅绒实力御寒，在国内市场首推“极寒”系列品质御寒冬衣，精选90%品质白鹅绒和高密高织抗寒面料，点缀高定版本色貉子毛领强效防风御寒，无惧零下二三十度的严寒天气。辅以四层防护高密锁绒工艺，大廓型设计宽松舒适方便户外运动，轻量收纳包设计人性化十足，受到远足旅行、海外游学等中高端消费人群的青睐。
　　据介绍，极寒系列羽绒服选自鹅腹部呈芦花朵状的鹅绒，绒朵大、中空度高、蓬松性好、回弹性优异、保暖性更强。波司登从一朵鹅绒开始的精工匠造，带给人们抵御极寒的实力和勇气，征服更美更远的风景。爬雪山、看冰雕、玩雪乡……从此告别瑟瑟发抖，让寒冷“退避三舍”。波司登极寒系列凭借七大科技创新，有效抵御极致严寒，实力“圈粉”，有消费者叹服：极寒系列简直太暖了，温暖只需一件，今冬出门必备神器。


　　在波司登品牌设计师们看来，引领消费的时代正逐渐被消费者引导品牌的时代替代，面对新消费市场和人们更多元、更个性化的生活场景，在产品设计上首先是要了解消费，一切设计都源于消费者，从产品与消费者心智出发，强化产品创新和品牌升级，以温暖、贴心、品位为人们缔造专属时尚配搭。
　　保温而不臃肿，时尚而不夸张，波司登“极寒系列”新品既契合了消费者温暖与陪伴的消费需要，又满足了消费者个性化时尚化穿着需求，产品匠心质造，服务体贴入微，赢得了众多消费者的青睐。
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